20 Copywriting tips for Web Marketing
On your Way to Become a Superhero
The road to becoming a Copywriting superhero is rarely an easy one. You can come across a lot of ups and downs but eventually, with a little bit of practice, you will learn how to attract the readers using your writing. There are many types of web marketing out there, going from Search Engine Optimization (SEO), Search Engine Marketing (SEM), display advertising, referral marketing to affiliates such as social media, email/newsletters, and content sites. Each of these types of marketing will ensure that your post will be a success and that you will reach your web target.
Here are 20 of the most useful copywriting tips to always keep yourself in the forefront.
- Know your audience
In order for your post to have success, you need to know what your target audience is and what they might want to read. The more you know about the preferences of your audience, the more relevant your text will be.
- Use positive language
Using many negative words like don’t or won’t will leave the reader with a negative impression. Try formulating the sentences in a positive manner.
- Open loops will seduce the reader
The natural desire for completion will settle in the brain, and your reader will enter a state where they want to exit the state of tension or confusion. Such loops can be either a story or a question.
- Make at attractive first sentence
Your reader decides whether or not to read the rest of the article only if they find an interesting or relevant first sentence that is the answer to what they’re looking for.
- Use powerful verbs for a greater impact
Good copywriting needs to be heavy on verbs which will keep your reader glued to your text. Power verbs were proved to have a greater impact on the reader than adjectives.
- Go for the AIDA formula
Attention – Interest – Desire – Action. Once you go through these stages of a post, you are more than likely to reach your target.
- Write a powerful headline
Apart from the first line of the text, your reader will be mostly first attracted by your title. So, make sure that you find an interesting title that will seduce your reader.
- Avoid using weasel words
Words like maybe, hope, wish, could or perhaps avoid direct command. Try instead to use words like will or can to attract your reader into a sense of security.
- Use active voice rather than passive
Passive voice weakens the strength of your message. Use the active voice instead and make it sound more like something out of the present.
- Add customer quotes
Another way to add credibility to your text is by adding quotes. The more real it looks to your reader, the better it is for your marketing.
- Be clean and concise
Write short sentences which are easily understood by everyone. It is also a great idea to add bullet points to your text to enable the flow.
- Add images to your text
Images are pleasant to the eye and can influence the reader a lot. They might decide on whether it’s worth reading the text or not based on how the image looks.
- Create a sense of urgency
Limited offers, coupon expirations or book promotions are some good examples of urgency which encourages the reader to act quickly.
- Add Scarcity
If the prospects believe they have to act quickly lest it will be gone, it will definitely be good for your marketing.
- Use short words
Short words are easier to follow than long, complicated and pompous language. For example, help instead of assist or facilitate or get instead of obtain.
- Make your text skimmable
Sometimes, online readers go through the text to look for the information they need. So, make it easy to red. Use headings and subheadings, bullets or other text formats.
- Don’t skip on the details
Readers are looking for information that is believable and relevant to their problem. Make sure you’re clear with the who, what, when and where.
- Have a back-up for your claims
Prove what you just stated by adding research data, testimonials or case studies to make it more believable.
- Try some storytelling
By telling a story, you draw and engage the reader, and add credibility to your copywriting.
- Make it conversational
People like it more when they feel like you’re talking to them rather than trying to sell them something. Make them feel like they can participate in the conversation.