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Product Reviews – Keeping it Positive
If you own a business, you know that customer complaints about your product(s) or service(s) must be handled and handled well. You do your best to satisfy customers, because you want them to return and you want them to refer others to you. Before the Internet, customer issues were usually handled by mail, phone, or face-to-face and resolved with each customer.
The Power of Internet Reviews
Today, customers have another very powerful tool if they want to praise or criticize a product, a service, customer service, or a company in general. You know this because you have probably seen comments all over the web. If you “google” a business, for example, you will get the basic information (location, website, etc.), and you will also get links to reviews that have been written about products or services.
Who Writes Comments and Reviews
There has been a great deal of research done on customer behavior, and some of it relates to behavior when a customer is unhappy or dis-satisfied. We know that about 2% of a customer base will actually provide feedback and comments, even when we ask them for these things. Unfortunately, the majority of that 2% will be providing negative feedback and reviews. And they will be providing it in lots of places – on social media, on the company’s website, and on consumer review sites such as Yelp.
You Need to Become Pro-Active
Obviously, you would like excellent product reviews from customers. Obviously, the majority of reviews will be negative, because the complainers are always vocal. You will need to find ways to “counter” this negative publicity with as many positive product reviews as possible.
So, you begin to write your own product reviews and start posting them. Bad idea. First, they will all sound the same because there is only person writing them. Second, you could get discovered, especially on consumer reporting sites.
You need to get positive product reviews written by a variety of individuals – writers whose style will be like those of your typical customer but whose vocabulary, composition, and structural writing will all be unique. In other words each “customer” must “sound” like a unique individual. This is where EssayRepublic.com can step in.
Product Reviews from EssayRepublic.com is Your Answer
We have a great team in our copywriting department that is focused on writing product and service reviews for our business-owner clients. Whether you own a restaurant or sell household cleaning products online, or anything in between, we can ensure that you have a steady stream of positive comments and reviews. And when you come to us for your product reviews, we will assign several different writers to the project, so that all of these reviews will sound authentic and unique.
- Your reviews will be posted all over the Internet on popular consumer websites, on social media, and on our website.
- We will set up a schedule for these postings.
- We will read the comments and reviews that other customer have written so that we get a “feel” for the writing levels of your customers. For example, if you are selling high end jewelry, your clientele will have a greater level of sophistication than if you are selling tools to do-it-your-selfers. The wording and vocabulary will be very different, and we will emulate so that the reviews are “believable.”
The point is this: You need many positive comments and reviews to counter any negative feedback that has been posted on the web. We can develop a strategy with you, based upon your budget, and get those positive product reviews “out there.”
Get in touch with us today – experience what our top quality writers can do for you.